Seraphine is an international digitally-led maternity and nursing wear brand with a diverse range of innovative maternity and nursing products serving an under-competed global market.

The Group's products are designed and developed in-house by a team of 12 specialists with full ownership of the pattern making process. The team of specialist designers includes mothers whose personal experience helps develop solutions to the different stages and challenges of motherhood.

Who we are

Seraphine has over 18 years' experience designing and developing maternity and nursing wear for women from first trimester to post-partum and nursing products. The Seraphine brand is synonymous with innovative and versatile products which comprise a broad range of fashionable, superior fit and quality maternity and nursing wear at an affordable premium price point.

Find out more

Our history

The maternity & nursing brand Seraphine was founded in 2002 with a single shop on Kensington Church Street in West London. The brand exports to over 120 countries globally.

Explore our history

Our strategy

The Group's strategy is focused on growing both its Own Digital Platform and Digital Partnerships

Read more about our focus

Leadership & Board

Meet the team