Seraphine's vision was to revolutionise the maternity wear industry by creating fashionable clothes that women would want to wear even if they were not pregnant.


Seraphine was founded as a maternity fashion label and opened its first store on Kensington Church Street in West London.


Seraphine launches its digital platform.


Seraphine quickly expands its digital platform and launches dedicated French website.

Seraphine opens its second store in Hampstead, London.


The company receives the 'Best Specialist E-Tailer' award from the fashion business magazine Drapers.


Seraphine launched its "Luxe" collection, a line of maternity and nursing wear for special occasions.


Seraphine launch its dedicated U.S. website and opens a new store on Marylebone High Street, London.

Seraphine gains global recognition when the Duchess of Cambridge choses a Seraphine dress for the first official photograph following the birth of Prince George.


Seraphine opens a new store on Northcote Road in Clapham, London.

Drapers awards Seraphine’s e-commerce website the 'Best Multi-channel Retailer' and recognised by The Sunday Times 'Fast Track 100 Ones To Watch'.


The company is awarded the Queen's Award for Enterprise.

The Group celebrates the opening of its first New York store. At 1,650 square feet it is their first flagship store in the United States and is located on West Broadway.


Following the success of its Broadway store, Seraphine celebrates the opening of its second New York boutique on Madison Avenue.


The Group celebrates the opening of its first store in Place St Sulpice in Paris.


Seraphine opens another store on Avenue Victor Hugo near the Champs Élysées. 

The Group launches German website.


The Group launches Australian website.


Seraphine is awarded a second Queen's Award for Enterprise.


The Group launches websites in both Canada and Switzerland.

The Sunday Times recognised the Company as a “Fast Track 100 Ones To Watch” in April 2021 for the second time.