Seraphine recognises the increasing importance and focus on the sustainability and the environmental impact of the wider fashion industry.

Seraphine's design ethos is centred on creating high quality, well-constructed, functional products which are designed to be worn throughout the pregnancy and motherhood journey.


The Group's focus on environmental and sustainable issues expands beyond the Group's in-house design team

Read more about our ESG & sustainability efforts

Ethical & Responsible supply chain

The Group is committed to sourcing responsibly and having an ethical and sustainable supply chain.

Read more about our approach

Giving back

As a global brand, Seraphine is proud to support charitable causes both in the UK & overseas, nurturing long-term charitable partnerships as well as smaller one-off projects.

How we are giving back

Our approach to ESG

The Group’s innovative approach to dressing pregnant and new mums aims to create a better future for the environment and the society into which the next generation are being born.

Our Approach to ESG